Are you ready to change everything for you and your business?

Join the June 2024 cohort of the Open For Business Academy.

New key business skills to scale your business
Get feedback as you try this concept
Network and get inspired by the results other people are getting
Set yourself up for success

Duration: 10 Weeks

Last Day To Enrol: 31 May, 2024

Graduation Date: 10 August, 2024

Program Start: 3rd June, 2024

Commitment: 5 - 7 hours / week, Fully Online

About The Program

Choosing the entrepreneurship path is you deciding to forgo a fancy career to face the tough and lonely path of building a business which you hope will become a big deal years from now. You owe it to yourself to do it right as early as possible!

The Open For Business Growth Academy is an intense 10-week fully virtual boot camp for young business owners and founders to learn the key rudiments of running a well-structured business that is highly valuable. This virtual boot camp covers practical knowledge and hands-on exercises around the key areas of growing a business BEYOND the skill.

Please note, this program is fully virtual so you can join from anywhere, the pictures are from other physical event held in the past.

Why You Should Enrol For The Young Entrepreneurs Business Growth Academy

This program is perfect for you if:

You are an entrepreneur looking to scale your business or idea
You are looking to build a proper business around your idea, skill, side hustle or your current hobby
You are ready to increase your revenue
You are ready to get your business to grow its customer base
You are ready to do business right
You are looking to grow your customer base and revenue for your business
You are looking for growth opportunities for your business
You need expert guidance on how to grow and scale your business

Enroll Now

Here’s What You’d be Learning at The OPEN FOR BUSINESS Growth Academy

Week 1: Business planning and strategy development

Activities will be around understanding business strategy, building a business plan and also some lessons around knowing what sector of the market to focus on.

Week 2: Business positioning and branding

Activities will be around understanding business positioning and branding. Understanding how to look and appeal to the customers you have decided to create value for.

Week 3: Pricing and value creation

Activities will be around understanding how to price your product or service appropriately putting into consideration all the production costs. There would also be activities around other channels of your business that can generate revenue apart from the product or service you currently run.

Week 4: Marketing & Sales: `Creating a marketing plan

Activities will centre around bringing all the work done around understanding your customer, but now to create a plan to market to them. We will touch on organic marketing channels (social media, email, partnership etc) and then paid marketing channels (online ads, radio, TV, newspaper, etc). Each of these channels will be broken down and you will be guided to know which will work mostly for your business.

Week 5: Marketing & Sales: `Running a paid marketing to drive leads

While social media and other organic marketing might take a while (i.e. you don’t start posting today and expect inquiries or sales today), paid ads are the quickest way of getting in front of your potential customer. This week, we will talk extensively about paid ads and then run some test marketing ads for your business, with the goal that by the end of the week, you will have actual customer inquiries.

Week 6: Marketing & Sales: `Leads Management, Closing & Sales

Most business owners put so much effort into acquiring leads (i.e customer inquiries), then when those inquiries come, they either don’t follow up enough, or they even forget those that have requested a service or product from them. This week, we will have activities around managing your leads, starting from the leads we got last week.

Week 7: Team management & business structuring

As your business starts to grow, you start to move from a 1 one business down to a 3, 5, 10, 20 man business. This week, we will have activities around how to manage a team and structure your business. From understanding SOP, to staff policies, building a great team culture and more.

Week 8: Long-term growth planning

As we start to close out this boot camp, this week’s activity will be centred around planning for your long-term business growth. 1 year from now, 2 years from now, 3 years from now and even further. Here we will talk about possible expansion plans, capital and investment you might need into the business etc.

Week 9: Business compliance & Financing

This will be the last week of learning and a business expert within each business area will be invited to lead sessions around each of these topics.

1. Monday – Accounting
2. Tuesday – Taxation
3. Wednesday – Legal
4. Thursday – Understanding Business Investment
5. Friday – How To Source, Apply & Write Applications for Grant

Week 10: Graduation week

1 Week of Support, Reviewing any take-home assignment repeated, wrapping it up, sharing success stories, networking and collaborating with other program colleagues, graduation, certificates and awards.

How The Program Is Structured

Every Week

Structural Approach

For every week, one major concept is picked weekly, a thorough masterclass is done at the beginning of the week, then a few days is given to implement all that is learnt, and a general class review is done. Spaces are open for few one-on-one review as needed.

Mondays

Masterclass On Concept Of The Week

On Mondays at 4PM WAT, a virtual class will be held to discuss the concept of the week. A thorough explanation, case study and importance of that arm to the overall business growth will be explained. The task for the week will also be explained in details.

Tuesdays – Fridays

Working On Practical Exercise Assigned

This program is not only for theoretical learning, the core focus is to apply those concepts and adjustment to your business so you can see the actual growth happen week on week.

Thursdays

Live Q&A Session

Every Thursday at 7:30 PM, you get the opportunity to come on a live call to ask questions around any area that is of a challenge, whether is within the concept of the week or note.

Fridays

Submission of Task & Exercise For The Week

Every Friday at 10PM, you submit and turn in your exercise for the week. This is the time to turn in all the things you have worked on for the whole week so you can get quality feedbacks.

Saturdays

End of Week Review & ‘Gist’

Every Saturday at 7:30pm, a virtual call is held to talk about assignments submitted, celebrate those that have done it right, also to explain some part that seem to be a ‘hard to get’ by most participants. This is also the time to talk about the success and challenges of the week and to learn from each others approach.

And Some Bonuses

This class will be recorded, and if you are not able to make the live class, you can tune in to the recording any any convenient time.
Life time access to the recording to allow you come back to the learning at a later time.
Access to a Whatsapp group where all round business support will be provided all through the duration of the program.
Access to templates and guides to make implementation of the concept easy.

Who Is Oluwamayowa Oshidero?

I’m a Strategy Consultant & Growth Analyst renowned for my unique & resourceful ability to strategically use global data-driven approaches and best practices to blend growth strategies with unique, innovative implementation approaches to deliver an outstanding result.

I have experience doing various contract work for brands like BBC Connected Studio UK, Emirates Holiday Nigeria, Sunway Estate, SmartFarm, Lifemate Furniture, VelocityNG, Tristate Hospital, University of Lagos, Seed of Life Schools, and many more.

I actively deliver training and masterclasses; I have done that for brands like Google Digital Skills Program, Facebook, She Leads Africa, Social Media Week Lagos, NYSC SAED, Wennovation Hub, United Nations SME Intervention program, EZGrowthSchool, and many more.

I am the CEO of Equilibrium Zone, a company building systems and infrastructure required to scale startups and SMEs that are creating solutions for an economically balanced world.

My works have been featured by Google Africa, Tribune Newspaper, BusinessDayNg, Mauvelli, and more.