Are you ready to change everything for you and your business?

Join the July 2024 cohort of the Open For Business Academy.
  • New key business skills to scale your business
  • Get feedback as you try this concept
  • Network and get inspired by the results other people are getting
  • Set yourself up for success

Duration: 10 Weeks

Last Day To Enrol: 10th August, 2024

Graduation Date: 19th October, 2024

Program Start:  12th August, 2024

Commitment: 5 - 7 hours / week, Fully Online

About The Program

Choosing the entrepreneurship path is you deciding to forgo a fancy career to face the tough and lonely path of building a business which you hope will become a big deal years from now. You owe it to yourself to do it right as early as possible!

The Open For Business Growth Academy is an intense 10-week fully virtual boot camp for young business owners and founders to learn the key rudiments of running a well-structured business that is highly valuable. This virtual boot camp covers practical knowledge and hands-on exercises around the key areas of growing a business BEYOND the skill.

Please note, this program is fully virtual so you can join from anywhere, the pictures are from other physical event held in the past.

Why You Should Enrol For This Program

This program is perfect for you if:

  • You are an entrepreneur looking to scale your business or idea
  • You are looking to build a proper business around your idea, skill, side hustle or your current hobby
  • You are ready to increase your revenue
  • You are ready to get your business to grow its customer base
  • You are ready to do business right
  • You are looking to grow your customer base and revenue for your business
  • You are looking for growth opportunities for your business
  • You need expert guidance on how to grow and scale your business

Here’s What You’d be Learning at The OPEN FOR BUSINESS Growth Academy

Week 1: Fixing Your Initial Sales Issues

Coming in for this 10-Week Business Growth Academy means, you might start seeing results until the middle or after the program, so in this week 1, solve the initial challenges your business have with making sales. You will learn:

  1. Strategies different types of businesses are using to drive sales in this age and time
  2. A list of strategies that won’t cost you a dime but assures sales
  3. Pairing with other people in the program you can team up with for quick sales

Week 2: Business planning and strategy development

Activities will be around understanding business strategy, building a business plan and also some lessons around knowing what sector of the market to focus on.

Week 3: Business positioning and branding

Activities will be around understanding business positioning and branding. Understanding how to look and appeal to the customers you have decided to create value for.

Week 4: Pricing and value creation

Activities will be around understanding how to price your product or service appropriately putting into consideration all the production costs. There would also be activities around other channels of your business that can generate revenue apart from the product or service you currently run.

Week 5: Marketing & Sales: `Creating a marketing plan

Activities will centre around bringing all the work done around understanding your customer, but now to create a plan to market to them. We will touch on organic marketing channels (social media, email, partnership etc) and then paid marketing channels (online ads, radio, TV, newspaper, etc). Each of these channels will be broken down and you will be guided to know which will work mostly for your business.

Week 6: Marketing & Sales: `Running a paid marketing to drive leads

While social media and other organic marketing might take a while (i.e. you don’t start posting today and expect inquiries or sales today), paid ads are the quickest way of getting in front of your potential customer. This week, we will talk extensively about paid ads and then run some test marketing ads for your business, with the goal that by the end of the week, you will have actual customer inquiries.

Week 7: Marketing & Sales: `Leads Management, Closing & Sales

Most business owners put so much effort into acquiring leads (i.e customer inquiries), then when those inquiries come, they either don’t follow up enough, or they even forget those that have requested a service or product from them. This week, we will have activities around managing your leads, starting from the leads we got last week.

Week 8: Team management & business structuring

As your business starts to grow, you start to move from a 1 one business down to a 3, 5, 10, 20 man business. This week, we will have activities around how to manage a team and structure your business. From understanding SOP, to staff policies, building a great team culture and more.

Week 9: Long-term growth planning

As we start to close out this boot camp, this week’s activity will be centred around planning for your long-term business growth. 1 year from now, 2 years from now, 3 years from now and even further. Here we will talk about possible expansion plans, capital and investment you might need into the business etc.

Week 10: Business compliance & Financing

This will be the last week of learning and a business expert within each business area will be invited to lead sessions around each of these topics. 

    1. Monday – Accounting 
    2. Tuesday – Taxation 
    3. Wednesday – Legal 
    4. Thursday – Understanding Business Investment 
    5. Friday – How To Source, Apply & Write Applications for Grant

Close Out: Graduation Week

1 Week of Support, Reviewing any take-home assignment repeated, wrapping it up, sharing success stories, networking and collaborating with other program colleagues, graduation, certificates and awards.

How The Program Is Structured

And Some Bonuses

  • This class will be recorded, and if you are not able to make the live class, you can tune in to the recording any any convenient time.
  • Life time access to the recording to allow you come back to the learning at a later time.
  • Access to a Whatsapp group where all round business support will be provided all through the duration of the program.
  • Access to templates and guides to make implementation of the concept easy.

Who Is Oluwamayowa Oshidero?

I’m a Strategy Consultant & Growth Analyst renowned for my unique & resourceful ability to strategically use global data-driven approaches and best practices to blend growth strategies with unique, innovative implementation approaches to deliver an outstanding result.

I have experience doing various contract work for brands like BBC Connected Studio UK, Emirates Holiday Nigeria, Sunway Estate, SmartFarm, Lifemate Furniture, VelocityNG, Tristate Hospital, University of Lagos, Seed of Life Schools, and many more.

I actively deliver training and masterclasses; I have done that for brands like Google Digital Skills Program, Facebook, She Leads Africa, Social Media Week Lagos, NYSC SAED, Wennovation Hub, United Nations SME Intervention program, EZGrowthSchool, and many more.

I am the CEO of Equilibrium Zone, a company building systems and infrastructure required to scale startups and SMEs that are creating solutions for an economically balanced world.

My works have been featured by Google Africa, Tribune Newspaper, BusinessDayNg, Mauvelli, and more.

In The News

Past Engagements & Speaking Events

Book A Seat

Early Bird Discount: Pay N60,000 when you enrol before July 31st, 2024.
At check out, use coupon code: OFBJ24EB

Pay Once

Pay ₦80,000 instead of ₦100,000 when you pay once.
₦80,000|$160 |GH₵800 | KSh7,200 | R1,200Enrol Now

Pay Twice

Pay in two instalments of ₦50,000 each.
₦50,000|$100 |GH₵500 | KSh4,500 | R650Enrol Now

Pay Weekly

Pay in instalments of ₦10,000 weekly
₦10,000| $20 | GH₵100 | KSh900 | R130Enrol Now

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